Mariana Montezzana Vendanna

The strategic power of a full marketing team—without the overhead.

Vendanna is led by a seasoned marketing expert with decades of experience, delivering a personalized, high-impact marketing approach without the need for a full in-house team.

Vendanna was born out of frustration with traditional agencies—big or small, established or not. The challenges were always the same:

 

  • Sales by experts, execution by juniors: Projects are often sold by senior specialists but executed by less experienced staff.
  • Divided attention: Agencies juggle multiple accounts, often reducing the focus your project receives.
  • Inefficient processes: Too many meetings with junior professionals, and satisfaction surveys requested before the work is even complete.

 

Vendanna offers the strategic marketing leadership your SaaS needs to drive growth, without the constraints of full-time hires.

 

Our Services

From strategy to metrics, we help your SaaS scale with high-quality content

saas content strategy

Content and SEO Strategy

Vendanna crafts high-performing content and SEO strategies to attract, engage, and consistently fill your funnel with fresh, qualified leads. Here’s how we do it:

  • Analyze your personas and their journey with your brand
  • Map their challenges and pain points and connect everything to a detailed SEO plan (that we can also help you execute!)
saas content audit

Content Audit

Do you have a content stack in place but the results don’t show? It might be time for a reality check.

We’ll assess your content across all channels and provide actionable steps to drive growth by ensuring:

  • Audience relevance and alignment
  • SEO effectiveness
  • Lead generation optimization
  • Opportunities in inbound funnels
saas content creation

Content Production

Vendanna dives deep into your persona and product to deliver engaging, well-researched, SEO-ready content that guides your audience seamlessly through each stage of the funnel.

  • Blog articles and conversion copy for key pages
  • Special pieces like eBooks, guides, researches and case studies
  • Newsletters and social media content
content localization

Localization

If your SaaS platform is localized, why not expand your reach with a multilingual content strategy?

While English keywords often face tough competition, Spanish and Portuguese content taps into valuable SEO opportunities across Latin America and Mexico.

This approach helps you attract new leads, drive brand awareness, and strengthen your SaaS brand’s global presence.

SaaS content strategy to scale up